How to Strengthen Customer Relationships with CRM

Biltay Academy January 10, 2026

In the B2B sales world, competition is increasing every day. Customer expectations are rising, sales cycles are getting longer, and reaching decision-makers is becoming harder. In this environment, CRM is no longer a luxury — it is a necessity.

Why Is CRM Essential?

  • Customer 360: View the complete history of every customer on a single screen
  • Pipeline Management: Track your sales opportunities stage by stage
  • Forecasting and Reporting: Plan your sales targets with realistic data
  • Team Coordination: Monitor your sales team’s performance

Make the Difference with Leads CRM

BilTAY’s Leads CRM solution is specifically designed for B2B sales processes. Working in integration with the NexUS ecosystem, it offers a unified customer experience combining ERP, production, and financial data.

Key Features:

  • Automatic lead scoring and routing
  • Email integration and tracking
  • Proposal and contract management
  • Mobile access for full control in the field
  • Full integration with NexUS IES

Success Story

Our client in the textile sector achieved a 40% acceleration in sales processes and a 25% increase in customer satisfaction after Leads CRM implementation.

Take your customer relationships to the next level.