Brand Management
Strengthen your brand with strategic brand positioning, competitive analysis, customer perception mapping and digital brand strategies.
Brand Management
We help you build a strong brand identity through strategic brand positioning, competitive analysis, market research and customer perception mapping. We develop brand awareness, reputation management and digital brand strategies for both B2B and B2C markets.
We strengthen your brand's position in the industry with brand equity measurement, customer experience analysis, communication strategies and brand architecture design. We provide brand management support throughout Turquality and international market entry processes.
Key Features
What makes this consulting service powerful.
Strategic Brand Positioning
Defining your brand's unique value proposition through market research and competitive analysis.
Brand Identity Design
Consistent brand experience through visual identity, brand voice, values and personality definition.
Brand Equity Measurement
Performance measurement through brand value, awareness, loyalty and perception metrics.
Digital Brand Strategy
Online presence management, social media strategy and digital reputation management.
Customer Experience Analysis
Customer journey mapping, touchpoint analysis and experience optimization.
International Brand Management
Global market entry, cultural adaptation and international brand strategy.
Advanced Capabilities
Enterprise-grade expertise and methodologies.
B2B & B2C Expertise
Brand strategy experience in both industrial and consumer markets.
Turquality Experience
Expertise in brand management requirements within the scope of the Turquality program.
Data-Driven Brand Management
Data-driven brand decisions through market research and customer analytics.
Integrated Communication
Integrated communication strategies that ensure a consistent brand experience across all channels.
Competitive Intelligence
Continuous monitoring of the competitive landscape and strategic position updates.
Digital Transformation Integration
Aligning brand strategy with digital transformation goals.
Benefits & Results
Measurable value for your organization.
Strong Brand Awareness
Increasing brand awareness and recall rates in the target market.
Customer Loyalty
Boosting customer retention and repeat purchase rates through consistent brand experience.
Premium Pricing
Enabling value-based pricing instead of price competition through strong brand perception.
International Reach
A strong entry into international markets with a global brand strategy.
Competitive Advantage
Sustainable market superiority through a differentiated brand position.
Turquality Compliance
A brand management structure aligned with Turquality program requirements.
Implementation Process
End-to-end support for seamless engagement.
01
Brand Audit
Current brand perception, awareness measurement, competitive analysis and customer research.
02
Strategy Development
Brand positioning, value proposition, brand architecture and communication strategy.
03
Implementation
Brand identity rollout, digital asset creation and communication campaigns.
04
Monitoring & Measurement
Brand equity tracking, customer perception measurement and strategy optimization.
With BilTAY NexUS, we unified all departments on a single platform. The increase in our efficiency is clearly visible.
BilTAY's experience and guidance have been invaluable on our digital transformation journey. They don't just sell software — they deliver a corporate culture.
Real-time production tracking with ProCOST MES. Our decision-making processes accelerated dramatically.
Working with a company that has 20+ years of industry experience brings a completely different level of trust. Their technical support and consulting quality is unmatched.
BilTAY designs and delivers smart factory solutions with offices across Turkey — Eskişehir, Istanbul, Ankara and Gaziantep.
learn more about our 20+ years of experience and our vision for Industry 4.0
Trusted by leading companies
Our consulting services are used by manufacturers across Turkey and beyond.
